Internet data shows that American younger adults have become the primary group mad about altering their personal appearance. Once the realm of the well-to-do female 41 her fifties, plastic surgery has become the attraction of the least rich 42 of younger Internet users.
Search data 43 this phenomenon. One of the most popular sites visited from the search term "plastic surgery" is the 44 site of the American Society of Plastic Surgeons. Over 25% of visitors to the site fell 45 the 18- to 24-year-old demographic (人口结构的)—that"s up from 19.6% two years 46 .
Looking at other health related sites visited by 18- to 24-year-olds, 47 just how mad this age group is about appearance. 48 their older counterparts who visit sites related to 49 and keeping healthy, younger Internet users 50 to sites that dwell on personal appearance, such as those 51 on bodybuilding, weight loss and skincare. And 52 plastic surgery.
But if we track the trend in searches on topics such as "breast implants" or "plastic surgery," there has been a steep 53 in all plastic surgery topics over the last year. What"s 54 this downturn It may very well be related to the failing U.S. economy and the 55 income group of visitors to cosmetic surgery sites—U.S, households that 56 less than $30,000 per year. In fact, if we look at the search patterns around popular surgeries, over the last year the term "cost" is the most 57 appearing qualifier (限定词). We see more searches such as "breast implant cost" and "plastic surgery cost". 58 older demographics continue to search for information on procedures such as face-lifts, it"s the younger Internet users who in tough 59 times are focusing on improving their outer beauty, although at a(n) 60 price.