In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world"s largest【C1】______ network for help. Nine media organisations,【C2】______the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have【C3】______ a deal with Facebook to publish some of their【C4】______directly through the social network rather than【C5】______ hosting it on their own sites as part of a trial. The【C6】______comes as increasing numbers of, readers rely on the social network as the main site【C7】______which they receive news. Facebook wants not only to 【C8】______users to news sites 【C9】______to be the place where they stay and consume it, too. Facebook already 【C10】______ nearly 20 per cent of the Guardian"s web traffic, excluding visits to its own apps, and about 15 per cent of 【C11】______ to the New York Times site. The Facebook deal follows complaints by some 【C12】______ that internet groups such as Google and Face-book 【C13】______ their own online businesses. Rupert Murdoch" s News Corp, 【C14】______ , a critic of Google and Face-book, is not participating. Others have【C15】______concern that Facebook would have too much power 【C16】______ which stories appear and where they are placed. Facebook said the【C17】______ would give publishers "control over their stories, brand experience and profit opportunities", including【C18】______to some user data. Online sharing of news articles has already 【C19】______ some readers away from publishers" 【C20】______pages towards social media sites. 【C19】