Text A Background Information The
classic view of company structure is as a chart showing the arrangement of
divisions, units, departments and other components of an organisation and the
hierarchy of the key positions. What is being described is the division of work
and labour and this is but one view of the structure. The systems view of
company structure is that all parts are interconnected so as to form a coherent
and functioning whole and that it exists to fulfil a particular purpose. In the
case of an organisation structure, it exists to fulfil the mission.
Organization structure reveals vertical operational responsibilities, and
horizontal linkages. It allows the expressed allocation of responsibilities for
different functions and processes to different entities.The complexity of an
organization’s structure is often proportional to its size and its geographic
dispersal. The traditional organization structure for many businesses in the
20th century was the bureaucracy, originally defined by Max Weber. More recent
forms include the flat, network, matrix, and virtual organizations. These forms
became more prevalent during the last decades of the 20th century as a result of
the trend toward restructuring and downsizing and developments in
telecommunications technology. According to Harold J. Leavitt, organization
structure is inextricably linked to the technology and people who perform the
tasks. Charles Handy has shown that it is also directly linked to corporate
culture.
Company Structure Most organizations have
hierarchical or pyramidal structure, with one person or a group of people at the
top, and an increasing number of people below them at each successive level.
There is a clear line or chain of command running down the pyramid. All the
people in the organization know what decisions they are able to make, who their
superior( or boss )is( to whom they report), Some people in an
organization have collegues who help them.-for example, there might be an
Assistant to the Marketing Manager. This is known as a staff position, its
holder has no line authority, and is not integrated into the chain of command,
unlike, for example, the Assistant Marketing Manager, who is number two in the
marketing department. Yet the activities of most companies are
too complicated to be organized in a single hierarchy. Shortly before the first
world war, the French industrialist Henry Fayol organized his coal-mining
business according to the functions that it had to carry out. He is generally
credited with inventing functional organization. Today, most large manufacturing
organizations have a functional structure, including (among others) production,
finance, marketing, sales, and personnel or human resources departments. This
means, for example, that the production and marketing departments cannot take
financial decisions without consulting the finance department.
Functional organization is efficient, but there are two standard
criticisms. Firstly, people are usually more concerned with the success of their
department than that of the company, so there are permanent battles between, for
example, finance and marketing, or marketing and production, which have
incompatible goals. Secondly, separating functions is unlikely to encourage
innovation. Yet for a large organization manufacturing a range
of products, having a single production department is genereally inefficient.
Consequently, most large companies are decentralized, following the model of
Alfred Sloan, who divided General Motors into separate operating dicisions in
1920. Each division had its own engineering, production and sales departments,
made a different category of car (but with some overlap, to encourgae internal
competition), and was expected to make a profit. Business that
cannot be divided into autonomous divisions with their own markets can stimulate
decentralization, setting up divisions that deal with each other using
internally determined transfer prices. Many banks, for example, have established
commercial, coporate, private banking, international and investment
divisions. An inherent problem of hierarchies is that people at
lower levels are unable to make important decisions, but have to pass on
responsibility to their boss. One solution to this is matrix management, in
which people report to more than one superior. For example, a product manager
with an idea might be able to deal directly with managers responsible for a
certain market segment and for a geographical region, as well as the managers
responsible for the traditional functions of finance, sales and production. This
is one way of keeping authority at lower levels, but it is not necessarily a
very efficient one. Thomas Peters and Robert Waterman, in their well-known book
In Search of Excellence, insist on the ncessity of pushing authority and
autonomy down the line, but they argue that one element--probably the
product--must have priority: four-dimensional matrices are far too
complex. A further possibility is to have wholly autonomous,
temporary groups or teams that are responsible for an entire project, and are
split up as soon as it is successfully completed. Teams are often not very good
for decision-making, and they run the risk of relational problems, unless they
are small and have a lot of self-discipline. In fact they still require a
definite leader, on whom their success probably depends.
Exercises Decentralization is the separation of the organization into competing ______ divisions.