English has been successfully promoted, and has been eagerly adopted in the global linguistic marketplace. One symptom of the impact of English is linguistic 41 English intrudes on all the languages that it 42 . The technical terms "borrowing" and "loan words," 43 Calvet has indicated long before, are 44 , since speakers of a language who borrow words from another have no 45 of returning anything. The transaction is purely 46 , and reflects the desirability of the product to the 47 . The only constraint on use is understandability—though states may 48 ban certain foreign forms and implement measures to devise new indigenous words and expressions. Borrowing is a phenomenon that has 49 users of other languages for more than a century. It has also generated an extensive 50 on linguistic borrowing from English. British English 51 a large number of words of American origin, often 52 the source being noticed. Many languages borrow gastronomic and haute couture terms from French; 53 , there is a carry-over from the use of English in many of the domains listed above into the 54 of other languages. The English linguistic invasion has been so 55 that some governments, representing both small linguistic communities, for instance Slovenia and 56 ones, for instance France, have adopted measures to 57 the tide and shore up their own languages, 58 in the area of neologisms for technical concepts. Such measures, which are 59 to be only partially successful, reflect an anxiety that essential cultural and linguistic values are 60 .