Sony was incorporated in 1946 as Tokyo Telecommunications Engineering Corporation. Its founders were Ibuka Masaru, whose Japan Precision Instruments Company had supplied electronic devices during World War II, and Morita Akio, an applied sciences instructor. Their business, which was founded by Morita"s father, was formed to apply the advanced technology developed during the war to apply manufacture of consumer products. The company"s present name was adopted in 1958.
At the beginning, the company made voltmeters, electrically heated cushions, and similar devices. The first major consumer item it produced was a tape recorder introduced in Japan in 1950. Since then the company, which markets its products worldwide under the Sony trademark, has continued to pioneer new technology for consumer products. In 1957, Sony introduced the world‘s first pocket-sized, all-transistor radio. In 1960, Sony introduced an 8-inch (20-centimeter) transistorized television set, creating a new market for television.
The company was one of the first to recognize the potential of the consumer videotape market, and in 1969 it introduced a color videocassette recorder for both industrial and consumer use. When was the name Sony first used