单项选择题11（）

A. This statement begins with the inherent drama, turns it into a benefit, and is worded believably.
B. And while you’re at it, be sure you interest them in your product or service, not just your advertising.
C. People do not buy cars; people buy speed, status, style, economy, performance, and power.
D. Something about your offering must be inherently interesting or you wouldn’t be putting it up for sale.
E. And even though you have four or five benefits, stick with one or two at most.
F. Many advertisers are guilty of creating advertising that’s more interesting than whatever it is they are advertising.
G. All along, you should be using your creative strategy to guide you, to give you hints as to the content of your ad.

单项选择题10（）

A. This statement begins with the inherent drama, turns it into a benefit, and is worded believably.
B. And while you’re at it, be sure you interest them in your product or service, not just your advertising.
C. People do not buy cars; people buy speed, status, style, economy, performance, and power.
D. Something about your offering must be inherently interesting or you wouldn’t be putting it up for sale.
E. And even though you have four or five benefits, stick with one or two at most.
F. Many advertisers are guilty of creating advertising that’s more interesting than whatever it is they are advertising.
G. All along, you should be using your creative strategy to guide you, to give you hints as to the content of your ad.