赞题库-背景图
单项选择题

According to the author, the success of the campaigns may depend on

A．perceived product quality.
B．public perceptions of DNA.
C．efforts made by the organizers.
D．explicitness in explaining DNA to buyers.
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单项选择题The author thinks that unfortunately BMW's campaign has conveyed the idea of

A．poverty,
B．extinction.
C．revolution.
D．evolution.

单项选择题The difference between BMW's and Renault's campaign is that

A．BMW's emphasizes technological revolution more explicitly.
B．Renault's proves to be more successful.
C．Renault's provides more delicate messages than BMW's.
D．BMW's employs the metaphor of DNA while Renault's doesn't.