Over the past few years, flying in coach has become an increasingly miserable experience. Legroom is practically nonexistent. Passengers are more tightly packed together. Hot meals have been eliminated. Ditto pillows and blankets. And the next time that guy in front of you leans his seat back directly into your face, few of your fellow passengers are likely to blame you if you feel a brief, murderous urge to strike back. (66) Doug Fesler, an executive at a medical research group in Washington, wasn’t expecting much in the way of amenities on his American Airlines flight to Honolulu in September. In fact, knowing the airline no longer served free meals, he had packed his own lunch for the second leg of his flight from Dallas to Honolulu. But he said he was shocked at the lack of basic services and the overall condition of the cabin. (67) His return flight was just as disappointing. This time the audio for the movie worked—but only in Spanish—and his seat refused to stay in the upright position. "I was just appalled," Mr. Fesler said. "You pay $500 or $600 for a seat, and you expect it to be functional." He said he has considered refusing to fly airlines with such poor service, but added that," if you did that with every airline that made you mad, you’d never get anywhere in this country." (68) The fact is that airlines, flying so close to full capacity today, have realized that they really don’t have to cater to economy passengers—most of whom are booking on price alone, and who increasingly have no real airline loyalty—because the cost of doing so would never be worth it in pure bottom-line terms. (69) While Mr. Baldanza may regret the manner in which his e-mail statement was delivered, his position hasn’t changed. "The point that I was making in that e-mail, maybe not as politically correctly as I should have, is let’s not over-obsess or spend a lot of money dealing with customers with completely unrealistic expectations," he said, pointing out that the delay was due to weather and that the passenger was offered a $200 voucher toward future flights even though he had paid only $73 for two round-trip tickets. "When the fare’s this cheap, we’re going to get another customer," he said. (70) It’s all simple economics. In January, United removed half-ounce pretzel snack mixes from the economy section of flights that are less than two hours long—about 29 percent of its flights—to save what it says is about $650,000 a year. Meanwhile, America has estimated that it would save $30 million a year by eliminating free meal service in coach. Overall, the amount of money the nine largest passenger carriers in the United States spend on food per passenger has been slashed to about $3.40 from $5.92 in 1992, according to the Department of Transportation.
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