To: Marketing Department Staff
From: Karen Brown, VP Marketing
Subject: Advertising Strategy
Starting February 9, we will be changing our advertising strategy. Currently, we ______ a strategy of using radio and print media to advertise our products. This strategy did well to build our company, but lately it has served only to maintain our customer base. We feel that our company is now strong enough to ______ with the big players. To do this, we need to take our marketing to the next level. We will be implementing an aggressive new advertising strategy that will expand our share of the market to the level we deserve.
We will be adding television commercials to the current mix of advertising. We will still maintain some presence in radio and print media, but it will be reduced.
To help us enact this plan effectively, we"ll be bringing in a highly successful advertising firm to consult with us ______ how to do this best.