To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the【C1】______production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then【C2】______them into money. Marketing, 【C3】______, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods【C4】______will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C5】______trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase. This concept does not imply that business is benevolent or that consumer satisfaction is given 【C6】______over profit in a company. There are always two sides to every business transaction—the firm and customer—and each must be satisfied【C7】______trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and【C8】______customers. In mid-1985 , Coca Cola changed the flavor of its drink. A significant portion of the public did not accept the new flavor, bring about a【C9】______restoration of the Classic Coke, which was then marketed【C10】______the new, King Customers ruled. 【C1】