The business of advertising is to invent methods of addressing massive audiences in an effective way. The language used in an ad should be easily accessible and immediately (26) . No advertising agency wants to put (27) an ad that is neither clear nor convincing. But these agencies disagree when it (28) to the most effective methods of doing so. (29) the years, advertising firms have developed a variety of distinctive styles (30) on their understanding of the different kinds of audiences they want to (31) . No two agencies would handle the same product (33) . For the advertisers, advertising is (32) more than a sophisticated sales pitch, an attractive verbal and (34) device to serve manufacturers. In (35) , ads often (36) their products, and in the (37) of early ads for products that are no longer available, we cannot help (38) consider the advertisement independently of our responses (39) those products. Therefore, some people suggest we should examine ads apart (40) their announced subjects. However, it does not mean that we should (41) the products completely; instead, we should try to see the product only (42) it is talked about and portrayed in the full (43) of the ad. Of course, it is not necessary to have tried a particular (44) to be able to (45) the technique section and design used in its advertisement.