Even though we have more choice of what to eat than forty years ago, the average diet of the average Briton is less healthy. In fact, according to recent research, British pets, eating specially prepared tinned food, have a healthier diet than most of their owners.
Health ministers were alarmed at recent figures which show that Britain has the third worst record in Europe for heart disease. Cancer is also a growing cause of illness and death. This has led the government to try to launch a campaign to encourage healthier eating habits. Health ministers believe we should take a lesson from America, where death rates from heart disease have fallen. The American public is now much more aware of the link between diet and good health. The campaign will encourage the eating of less animal fat, salt and sugar than are consumed at present. It will show the advantages of eating more fresh fruit and vegetables.
The Health Department is going to issue a booklet which will give guidance on what food to eat and what to avoid.
Discussions are being held between the government and food manufacturers. Following these talks, food will be labeled so that consumers can clearly see how much fat, sugar and salt there is in the food products they buy. The word "launch" (Line 3, Para. 2) can be best replaced by ______.