市场营销英语

Chapter 1 Market Basics Chapter 2 Company and Marketing Strategy Chapter 3 Analysing the Marketing Environment Chapter 4 Managing Marketing Information to Gain Customer Insights Chapter 5 Understanding Customers and Buyer Behaviour Chapter 6 Designing a Customer-Driven Marketing Strategy Chapter 7 Products, Services & Brands Chapter 8 New Product Development and Product Life-Cycle Strategies Chapter 9 Pricing issues Chapter 10 Marketing Channels: Delivering Customer Value Chapter 11 Engaging Customers Chapter 12. Personal Selling and Sales Promotion Chapter 13 Direct, Online, Social Media & Mobile Marketing Chapter 14 Marketing Budget and Legal Aspects Chapter 15 The Global Marketplace Chapter 16 Sustainable Marketing: Social Responsibility and Ethics